Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive growth in both B2C and B2B initiatives within the behavioral health sector.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and audience targeting
• Execute marketing campaigns aimed at engaging prospective clients and strengthening referral partnerships
• Analyze marketing data to identify trends and support growth initiatives through collaboration with operational and clinical leaders

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Strong background in direct-to-consumer marketing within the healthcare field
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Proven ability to develop and execute both B2C and B2B marketing strategies