Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for a full-time remote position in NY, MA, or RI, who will develop and manage digital marketing campaigns, enhance brand awareness, and strengthen referral partnerships to expand access to behavioral health services.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C marketing initiatives to engage clients and families while driving inquiries and referrals
• Create B2B marketing strategies to strengthen relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills and ability to use data to drive marketing decisions