Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, this full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive growth in both B2C and B2B marketing efforts for behavioral health services.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives targeting prospective clients and referral partners to increase inquiries and admissions
• Analyze marketing data to identify trends and opportunities, supporting SEO and content marketing efforts

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing B2C and B2B marketing strategies, with experience in referral network building
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and marketing automation platforms
• Strong analytical skills with a proven ability to use data to drive marketing decisions