Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and strengthen referral partnerships to expand access to behavioral health services.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C marketing initiatives to engage prospective clients and enhance awareness of virtual behavioral healthcare services
• Create B2B marketing strategies to strengthen relationships with referral partners and increase organizational visibility within the healthcare community

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing and executing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, Meta Ads Manager, and SEO best practices
• Proven experience in managing paid advertising campaigns and analyzing marketing data