Growth Marketing Manager

Job Summary

Owning and scaling the full-funnel growth strategy, the full-time remote Growth Marketing Manager will lead paid media execution, drive new customer acquisition, and optimize conversion rates while collaborating with cross-functional teams.

Key responsibilities

• Set the foundation for customer acquisition, conversion, and retention as the first growth hire on the telehealth team
• Own and execute paid acquisition strategies across Meta and Google, optimizing campaigns daily
• Develop growth marketing plans aligned with revenue objectives and track lead conversion metrics to inform strategy decisions

Required qualifications

• Minimum of 5+ years of experience in performance marketing, digital media, or growth
• Hands-on expertise in two or more channels, including Paid Search, Paid Social, or Influencer Marketing
• Fluency in performance marketing fundamentals such as LTV:CAC efficiency and incrementality
• Strong analytical skills with experience in Google Analytics and Excel
• Experience with conversion rate optimization and landing page development is a plus