Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time Growth Marketing Manager will develop and manage digital marketing campaigns, optimize performance metrics, and create strategies for both B2C and B2B marketing initiatives while working remotely from NY, MA, or RI.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and ROI
• Execute marketing campaigns aimed at engaging prospective clients and enhancing brand awareness in the behavioral health sector
• Strengthen relationships with referral partners through targeted marketing initiatives and collaboration with operational leaders

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills and experience in measuring conversion funnels and customer acquisition strategies