Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and access to behavioral health services through innovative B2C and B2B marketing strategies, including managing digital campaigns and strengthening referral partnerships.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C marketing initiatives to engage prospective clients and enhance brand awareness in the behavioral health sector
• Strengthen B2B marketing efforts to build relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing and executing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Proven ability to manage multiple projects in a fast-paced environment