Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will develop and manage digital marketing campaigns to enhance awareness and access to behavioral health services while leveraging both B2C and B2B marketing strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives aimed at engaging prospective clients and strengthening referral partnerships
• Analyze marketing data to identify trends and areas for improvement, supporting growth initiatives and strategic partnerships

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies, with direct-to-consumer healthcare experience preferred
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Experience managing paid advertising campaigns and measuring conversion funnels