Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and access to behavioral health services through innovative B2C and B2B marketing strategies, leveraging digital campaigns and data analysis to drive growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute B2C marketing initiatives to engage prospective clients and enhance brand awareness
• Strengthen B2B relationships with referral partners and healthcare providers through targeted marketing materials and campaigns

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS industries, preferably with a focus on behavioral health or telehealth marketing
• Proven success in developing and executing both B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms