Growth Marketing Manager

Job Summary

To expand awareness and engagement in behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and strengthen both B2C and B2B marketing initiatives.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Execute marketing campaigns targeting prospective clients and referral partners to drive inquiries and admissions
• Collaborate with operational and clinical leaders to enhance referral networks and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies with a focus on referral networks
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Experience managing paid advertising campaigns and utilizing data to drive marketing decisions