Growth Marketing Manager

Job Summary

Driving sustainable subscriber growth for mobile app products, the full-time remote Senior Manager, Growth Marketing will develop and execute growth strategies, manage performance marketing across various digital channels, and lead cross-functional initiatives to enhance user acquisition, engagement, and retention.

Key responsibilities

• Develop and execute growth strategies across the mobile customer lifecycle, focusing on acquisition, retention, and expansion
• Manage performance marketing initiatives across key channels such as Meta, Google, and TikTok to optimize for quality subscribers and lifetime value
• Lead structured experimentation programs to improve user engagement and retention, while collaborating with Product and Engineering teams to enhance customer experiences

Required qualifications

• 8+ years of experience in growth marketing, user acquisition, or lifecycle marketing for consumer mobile apps
• Hands-on experience managing performance marketing across major digital channels, including Meta and Google
• Strong understanding of subscription-based consumer businesses and mobile growth strategies
• Experience developing experimentation frameworks and A/B testing programs
• Proficiency with analytics and BI tools such as GA4, Looker, or similar platforms