Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services through innovative B2C and B2B marketing strategies, utilizing digital campaigns and performance analytics.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and ROI
• Execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and opportunities for improvement in engagement and growth

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Strong background in both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Proven ability to develop referral networks and generate qualified leads