Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and access to behavioral health services through innovative B2C and B2B marketing strategies, leveraging digital campaigns and performance analytics.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute marketing initiatives to engage clients and strengthen referral partnerships within the behavioral health community
• Analyze marketing data to identify trends and improve strategies for both consumer and business marketing efforts

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies and building referral networks
• Familiarity with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with experience in optimizing conversion funnels and customer acquisition strategies