Growth Marketing Manager

Job Summary

To expand awareness and engagement in behavioral healthcare services, the full-time Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and enhance both B2C and B2B marketing strategies while working remotely from NY, MA, or RI.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives targeting prospective clients and referral partners to drive inquiries and admissions
• Analyze marketing data to identify trends and opportunities for improvement in growth strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies and building referral networks
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with experience in measuring and optimizing marketing performance