Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and access to behavioral health services by developing and managing digital marketing campaigns, enhancing B2C and B2B marketing initiatives, and analyzing performance metrics to drive measurable growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Create and execute B2C marketing campaigns to engage prospective clients and enhance brand awareness in the behavioral health sector
• Strengthen B2B marketing initiatives to build referral networks and increase visibility within the healthcare community

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with a track record of using data to inform marketing decisions