Growth Marketing Manager

Job Summary

To expand awareness and engagement for behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and strengthen referral partnerships across B2C and B2B channels.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives targeting prospective clients and referral partners to drive inquiries and admissions
• Collaborate with operational leaders to enhance referral networks and increase organizational visibility in the behavioral healthcare community

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS industries, with a preference for behavioral health or telehealth marketing
• Demonstrated success in developing B2C and B2B marketing strategies
• Strong analytical skills and proficiency in Google Analytics, Google Ads, and marketing automation platforms