Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will develop and manage digital marketing campaigns to expand awareness and access to behavioral health services, leveraging both B2C and B2B marketing strategies to drive organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute marketing initiatives to engage prospective clients and strengthen referral partnerships
• Analyze marketing data to identify trends and opportunities for improvement in both B2C and B2B strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS industries, preferably in behavioral health or telehealth marketing
• Proven success in developing B2C and B2B marketing strategies and building referral networks
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms