Growth Marketing Manager

Job Summary

To support the expansion of behavioral healthcare services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, drive engagement with clients and referral partners, and analyze performance metrics to enhance brand awareness and organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Create and execute B2C marketing initiatives to engage prospective clients and enhance brand trust in virtual behavioral healthcare services
• Strengthen B2B marketing efforts with referral partners and community organizations to increase referral volume and visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies, particularly in the behavioral health sector
• Experience with Google Analytics, Google Ads, and CRM systems
• Strong analytical skills with the ability to use data for marketing decision-making