Growth Marketing Manager

Job Summary

Owning the direct-to-consumer patient acquisition engine, the full-time Growth Marketing Manager will design and implement strategies across paid, organic, and influencer channels to enroll Medicare patients, while collaborating closely with the CEO and Growth Director.

Key responsibilities

• Design and prioritize experimentation roadmap for paid acquisition strategies on Google and Facebook/Meta
• Build and manage influencer marketing strategies to effectively reach Medicare-eligible patients and their caregivers
• Own the marketing performance dashboard, monitoring and analyzing every stage of the D2C funnel to identify opportunities for improvement

Required qualifications

• 6-10 years of experience in growth marketing, performance marketing, or demand generation, preferably in a DTC or health-tech startup
• Proven experience managing ad spend on Google and Meta platforms
• Demonstrated ability to manage agencies, freelancers, or vendors for campaign execution
• Strong analytical skills with the ability to interpret marketing data and performance metrics
• Familiarity with AI tools and workflows for marketing automation and optimization