Growth Marketing Manager

Job Summary

To expand awareness and engagement in behavioral healthcare services, the full-time Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and drive both B2C and B2B marketing strategies remotely from NY, MA, or RI.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing audience targeting and conversion rates
• Execute marketing initiatives aimed at engaging prospective clients and strengthening relationships with referral partners
• Analyze marketing data to identify trends and support SEO and content marketing efforts to enhance visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Strong experience in both B2C and B2B marketing strategies within the behavioral health sector
• Proficiency with Google Analytics, Google Ads, Meta Ads Manager, and CRM systems
• Demonstrated success in building referral networks and generating qualified leads