Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral healthcare services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and engage both B2C and B2B audiences to drive organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and ROI
• Create and execute marketing strategies to engage prospective clients and strengthen referral partnerships
• Analyze marketing data to identify trends and opportunities for improvement in both B2C and B2B initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Healthcare or SaaS experience, preferably in behavioral health or telehealth marketing
• Proven success in developing and executing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms