Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, optimize performance metrics, and drive both B2C and B2B marketing initiatives across various platforms.

Key Responsibilities:

• Develop and manage digital marketing campaigns across platforms including Google Ads, Meta, and LinkedIn
• Execute marketing campaigns targeting prospective clients and referral partners to enhance brand awareness and trust
• Analyze marketing data to identify trends and optimize audience targeting and lead generation efforts

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS marketing, with a focus on behavioral health preferred
• Demonstrated success in developing and executing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms