Growth Marketing Manager

Job Summary

To expand awareness and engagement in behavioral healthcare services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and create strategies for both B2C and B2B marketing initiatives.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute marketing campaigns targeting prospective clients and referral partners to drive inquiries and admissions
• Create materials that strengthen relationships with referral partners and enhance organizational visibility in the behavioral healthcare community

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS, with a preference for behavioral health or telehealth marketing
• Proven success in developing both B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms