Growth Marketing Manager

Job Summary

Strategically focused on expanding awareness and engagement, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and enhance both B2C and B2B marketing strategies to drive growth in behavioral health services.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Create and execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and opportunities for improvement, supporting overall organizational growth

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with the ability to use data to drive marketing decisions