Growth Marketing Manager

Job Summary

Strategically focused on expanding brand awareness and engagement, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and execute B2C and B2B marketing initiatives to enhance access to behavioral health services.

Key Responsibilities:

• Develop and manage digital marketing campaigns across multiple platforms, optimizing for audience targeting and ROI
• Create and execute marketing strategies that engage prospective clients and strengthen referral partnerships
• Analyze marketing data to identify trends and areas for improvement, supporting overall growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills and experience using data to inform marketing decisions