Growth Marketing Manager

Job Summary

Strategically driving growth initiatives, the full-time Growth Marketing Manager will develop and manage digital marketing campaigns, enhance brand awareness, and strengthen referral partnerships in a remote role based in NY, MA, or RI.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Create and execute B2C marketing campaigns to engage prospective clients and drive inquiries and admissions
• Strengthen B2B marketing initiatives to enhance relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS, preferably in behavioral health or telehealth marketing
• Demonstrated success in developing and executing both B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms