Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for a full-time remote position, the ideal candidate will manage digital marketing campaigns, optimize performance metrics, and develop initiatives to enhance brand awareness and client engagement in the behavioral health sector.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Execute B2C marketing campaigns to engage prospective clients and enhance brand awareness for virtual behavioral healthcare services
• Create B2B marketing initiatives to strengthen relationships with referral partners and increase organizational visibility within the healthcare community

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, Meta Ads Manager, and marketing automation platforms
• Strong analytical skills with the ability to use data to drive marketing decisions