Growth Marketing Manager

Job Summary

To expand awareness and engagement in behavioral healthcare services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and strengthen relationships with referral partners.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and conversion rates
• Create and execute marketing initiatives aimed at engaging prospective clients and enhancing brand awareness in the behavioral health sector
• Strengthen B2B relationships with referral partners and healthcare providers through targeted marketing materials and campaigns

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven experience in developing B2C and B2B marketing strategies, with a focus on referral network expansion
• Knowledge of digital marketing tools such as Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with experience in measuring and optimizing marketing performance