Growth Marketing Manager

Job Summary

To expand awareness and engagement for behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and strengthen referral partnerships across B2C and B2B channels.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms while optimizing audience targeting and conversion rates
• Create and execute marketing initiatives to engage prospective clients and enhance brand awareness in the behavioral health sector
• Strengthen relationships with referral partners through targeted marketing materials and campaigns to increase referral volume

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with the ability to use data to drive marketing decisions