Growth Marketing Manager

Job Summary

To expand awareness and engagement for behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and drive both B2C and B2B marketing initiatives to increase brand visibility and client referrals.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and conversion rates
• Create and execute marketing strategies aimed at engaging prospective clients and strengthening referral partnerships
• Analyze marketing data to identify trends and areas for improvement, supporting SEO and content marketing initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or a related field
• Experience in healthcare or SaaS, with a preference for behavioral health or telehealth marketing
• Proven success in developing and executing both B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms