Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, this full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and drive client engagement for behavioral health services across New York, Massachusetts, and Rhode Island.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and conversion rates
• Execute B2C marketing initiatives to engage prospective clients and families, driving inquiries and admissions
• Create B2B marketing strategies to strengthen relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare/SaaS marketing, preferably in behavioral health or telehealth
• Proven success in developing and executing both B2C and B2B marketing strategies
• Strong analytical skills with experience using data to inform marketing decisions