Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will develop and manage digital marketing campaigns to enhance awareness, engagement, and access to behavioral health services while leveraging both B2C and B2B marketing strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and opportunities for improving campaign effectiveness and organizational growth

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or a related role
• Experience in healthcare/SaaS and direct-to-consumer marketing, preferably in behavioral health or telehealth
• Proven success in developing and executing B2C and B2B marketing strategies
• Strong analytical skills with experience in Google Analytics, Google Ads, and SEO best practices