Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, drive B2C and B2B marketing initiatives, and analyze data to optimize performance and growth strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms to enhance brand awareness and client engagement
• Execute marketing initiatives targeting both prospective clients and referral partners to drive inquiries and admissions
• Analyze marketing data to identify trends and optimize strategies for improved lead generation and organizational growth

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or telehealth
• Proven ability to develop and execute successful B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with a track record of using data to drive marketing decisions