Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and execute strategies for both B2C and B2B marketing efforts.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives targeting prospective clients and referral partners to drive growth in inquiries and admissions
• Analyze marketing data to identify trends and support SEO, content marketing, and website optimization efforts

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Strong background in both B2C and B2B marketing strategies, particularly in the behavioral health sector
• Proficiency in Google Analytics, Google Ads, and marketing automation platforms
• Experience managing paid advertising campaigns and optimizing conversion funnels