Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and enhance both B2C and B2B marketing strategies in a remote role based in NY, MA, or RI.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and conversion rates
• Create and execute marketing initiatives aimed at engaging prospective clients and strengthening relationships with referral partners
• Analyze marketing data to identify trends, opportunities, and areas for improvement, supporting overall growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, with a focus on healthcare or SaaS
• Demonstrated success in developing and executing B2C and B2B marketing strategies
• Strong analytical skills and experience with tools like Google Analytics, Google Ads, and marketing automation platforms
• Proven experience in building referral networks and managing paid advertising campaigns