Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and execute strategies for both B2C and B2B marketing initiatives.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and lead generation
• Execute marketing campaigns to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and opportunities for improvement in both consumer and business marketing strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Experience in developing B2C and B2B marketing strategies, with a focus on behavioral health or telehealth
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and SEO best practices
• Demonstrated success in building referral networks and generating qualified leads