Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, optimize performance metrics, and drive both B2C and B2B marketing strategies to enhance brand visibility and client engagement.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and support growth initiatives across service lines

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or a related role
• Experience in healthcare or SaaS marketing, with a focus on behavioral health or telehealth preferred
• Proven success in developing B2C and B2B marketing strategies and building referral networks
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms