Growth Marketing Manager

Job Summary

Strategically focused on expanding awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will manage digital marketing campaigns, analyze performance metrics, and develop initiatives for both B2C and B2B marketing to drive organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across platforms, optimizing for audience targeting and conversion rates
• Create and execute marketing initiatives to engage prospective clients and strengthen referral partnerships
• Analyze marketing data to identify trends and improve strategies for both consumer and business outreach

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Strong background in both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Proven ability to build referral networks and generate qualified leads