Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, drive B2C and B2B marketing initiatives, and analyze performance metrics to support organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Execute marketing campaigns targeting prospective clients and referral partners to enhance engagement and increase inquiries
• Collaborate with operational leaders to strengthen referral networks and support growth initiatives within the behavioral healthcare community

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing and executing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Experience managing paid advertising campaigns and optimizing conversion funnels