Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and execute strategies for both B2C and B2B marketing initiatives.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and ROI
• Create and execute marketing campaigns targeting prospective clients and referral partners to drive inquiries and admissions
• Collaborate with operational and clinical leaders to enhance referral networks and support growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies, with a focus on referral network building
• Knowledge of Google Analytics, Google Ads, and SEO best practices
• Ability to manage multiple projects in a fast-paced environment and reside in NY, MA, or RI