Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, this full-time remote position will develop and manage digital marketing campaigns, analyze performance metrics, and enhance brand awareness to expand access to behavioral health services in New York, Massachusetts, or Rhode Island.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and ROI
• Execute B2C marketing initiatives to engage prospective clients and drive inquiries, referrals, and admissions
• Strengthen B2B marketing efforts by creating materials to enhance relationships with referral partners and increase visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with a track record of using data to drive marketing decisions