Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager for a full-time remote position to enhance brand awareness and engagement in behavioral health services through innovative B2C and B2B marketing strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute marketing initiatives targeting prospective clients and referral partners to drive inquiries and admissions
• Analyze marketing data to identify trends and opportunities, supporting growth initiatives and strategic partnerships

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies and building referral networks
• Knowledge of Google Analytics, Google Ads, and SEO best practices
• Strong analytical skills with experience in optimizing conversion funnels and customer acquisition strategies