Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and access to behavioral health services through innovative B2C and B2B marketing strategies, leveraging digital campaigns and data analysis to drive measurable growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute B2C marketing initiatives to engage prospective clients and enhance brand awareness in behavioral health
• Strengthen B2B relationships with referral partners through targeted marketing materials and campaigns to increase referral volume

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing B2C and B2B marketing strategies, with a focus on behavioral health
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with the ability to use data for marketing decision-making