Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, this full-time remote position will develop and manage digital marketing campaigns, enhance brand awareness, and strengthen referral partnerships to expand access to behavioral health services across New York, Massachusetts, and Rhode Island.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Create and execute marketing initiatives targeting prospective clients and referral partners to drive inquiries and admissions
• Analyze marketing data to identify trends and opportunities, supporting both B2C and B2B marketing strategies

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Proven success in developing and executing both B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with the ability to use data to drive marketing decisions