Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time Growth Marketing Manager will develop and manage digital marketing campaigns, enhance B2C and B2B marketing strategies, and analyze performance metrics while working remotely from NY, MA, or RI.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Execute B2C marketing initiatives to engage prospective clients and enhance brand awareness in the behavioral health sector
• Create B2B marketing strategies to strengthen relationships with referral partners and increase organizational visibility

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing
• Experience in healthcare or SaaS, particularly in behavioral health or telehealth marketing
• Proven success in developing and executing both B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms