Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and execute strategies for both B2C and B2B marketing initiatives.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and conversion rates
• Execute marketing campaigns to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and areas for improvement, supporting growth initiatives and strategic partnerships

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing, digital performance marketing, or a related role
• Healthcare or SaaS experience, with a preference for behavioral health or telehealth marketing
• Demonstrated success in developing and executing both B2C and B2B marketing strategies
• Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and marketing automation platforms