Growth Marketing Manager

Job Summary

To expand awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and drive both B2C and B2B marketing strategies to enhance brand visibility and client engagement.

Key responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for performance and lead generation
• Execute marketing initiatives to engage prospective clients and strengthen relationships with referral partners
• Analyze marketing data to identify trends and areas for improvement, supporting overall growth initiatives

Required qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing B2C and B2B marketing strategies
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Proven experience in managing paid advertising campaigns and optimizing conversion strategies