Growth Marketing Manager

Job Summary

Strategically focused on expanding awareness and access to behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, enhance B2C and B2B marketing initiatives, and analyze performance metrics to drive organizational growth.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing for audience targeting and conversion rates
• Create and execute B2C marketing campaigns to engage prospective clients and enhance brand awareness in the behavioral health sector
• Strengthen B2B relationships with referral partners through targeted marketing initiatives and materials that support business development

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or SaaS
• Demonstrated success in developing B2C and B2B marketing strategies
• Experience with Google Analytics, Google Ads, Meta Ads Manager, and CRM systems
• Proven ability to generate qualified leads and build referral networks