Growth Marketing Manager

Job Summary

To expand awareness and engagement for behavioral health services, the full-time remote Growth Marketing Manager will develop and manage digital marketing campaigns, analyze performance metrics, and lead a marketing team to drive both B2C and B2B strategies.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and lead generation
• Create and execute marketing initiatives targeting prospective clients and referral partners to enhance brand awareness and increase referrals
• Analyze marketing data to identify trends and improve strategies, collaborating with operational leaders to support growth initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or telehealth
• Proven success in developing B2C and B2B marketing strategies and managing marketing teams
• Experience with Google Analytics, Google Ads, and CRM systems
• Strong analytical skills with the ability to use data to drive marketing decisions