Growth Marketing Manager

Job Summary

Seeking a strategic and results-driven Growth Marketing Manager, the full-time remote position will focus on expanding awareness and engagement for behavioral health services through B2C and B2B marketing initiatives while managing a marketing team.

Key Responsibilities:

• Develop and manage digital marketing campaigns across various platforms, optimizing performance and ROI
• Create and execute marketing strategies to engage clients and strengthen referral partnerships, driving inquiries and admissions
• Analyze marketing data to identify trends and enhance visibility and engagement through SEO and content marketing initiatives

Required Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 4+ years of experience in growth marketing or digital performance marketing, preferably in healthcare or telehealth
• Proven experience in developing B2C and B2B marketing strategies and leading marketing teams
• Knowledge of Google Analytics, Google Ads, and marketing automation platforms
• Strong analytical skills with a track record of using data to drive marketing decisions